Introducción
En CLDM utilizamos los siguientes marcos de planificación estratégica de acuerdo a las necesidades del cliente.
Marcos de planeación estratégica
AIDA – Atención, Interés, Deseo, Acción – Proceso de Compra (Lewis, 2015)
Análisis Coste-Beneficio (Marshall, 2009)
Análisis FODA – Fortalezas, Debilidades, Oportunidades, Amenazas (Kotler & Armstrong, 2012; Kotler & Keller, 2011)
Análisis PEST – Factores políticos, económicos, sociales, tecnológicos, ambientales y legales y Herramienta de Mind Tools (Aguilar, 1967; Mind Tools, 2020)
Benchmarking («Benchmarking», 2020)
Cuadro de Mando Integral / Balance score card (Kaplan & Norton, 1992; J. Kim et al., 2003)
Curva de Adopción de Tecnología (Rogers, 2003)
Curva de Experiencia (Ghemawat, 1985)
Estrategia de océano azul (W. C. Kim & Mauborgne, 2005a, 2005b, 2014)
Gestología (Kinni, 2011)
Metodología Lean Startup (Ries, 2011)
Mezcla de marketing la 4P. (McCarthy, 1960)
McKinsey: Marco de gestión de las 7S (Jurevicius, 2014; McKinsey, 1970)
McKinsey Matriz de GE Análisis multi-factorial («GE Multifactoral Analysis», 2020)
Mapeo perceptual: marketing de marca (Dawar & Bagga, 2015)
Porter: Las cinco fuerzas, Fuerzas competitivas y la cadena de valor
(Mind Tools, 2020; Porter, 1996, 1998b, 1998a, 2004, 2008)
Posicionamiento de producto y marketing (Aha!, 2020)
Strategyzer: Lienzo de modelo de negocios y Lienzo de propuesta de valor (Clark et al., 2012; Osterwalder, 2012; Osterwalder et al., 2014; Osterwalder & Pigneur, 2010)
Ventaja competitiva (Jurevicius, 2013; Pono, 2018)
Fuentes
Aguilar, F. J. (1967). Scanning the business environment. Macmillan. https://www.worldcat.org/title/scanning-the-business-environment/oclc/166317
Aha! (2020). Product Positioning Definition and Examples. https://www.aha.io/roadmapping/guide/product-strategy/what-is-product-positioning
Benchmarking. (2020). En Wikipedia. https://en.wikipedia.org/w/index.php?title=Benchmarking&oldid=977820107
Clark, T., Osterwalder, A., & Pigneur, Y. (2012). Business Model You: A One-Page Method For Reinventing Your Career (1st ed.). Wiley.
Dawar, N., & Bagga, C. K. (2015, junio 1). A Better Way to Map Brand Strategy. Harvard Business Review, June 2015. https://hbr.org/2015/06/a-better-way-to-map-brand-strategy
GE multifactoral analysis. (2020). En Wikipedia. https://en.wikipedia.org/w/index.php?title=GE_multifactoral_analysis&oldid=975218446
Ghemawat, P. (1985, marzo 1). Building Strategy on the Experience Curve. Harvard Business Review, March 1985. https://hbr.org/1985/03/building-strategy-on-the-experience-curve
Jurevicius, O. (2013, septiembre 26). The Courageous Triumph of Competitive Advantage. Strategic Management Insight. https://www.strategicmanagementinsight.com/topics/competitive-advantage.html
Jurevicius, O. (2014, agosto 19). How to Invest in a Great Portfolio with GE-McKinsey. Strategic Management Insight. https://www.strategicmanagementinsight.com/tools/ge-mckinsey-matrix.html
Kaplan, R. S., & Norton, D. P. (1992, enero 1). The Balanced Scorecard—Measures that Drive Performance. Harvard Business Review, January–February 1992. https://hbr.org/1992/01/the-balanced-scorecard-measures-that-drive-performance-2
Kim, J., Suh, E., & Hwang, H. (2003). A model for evaluating the Effectiveness of CRM using the Balanced Scorecard. Journal of Interactive Marketing, 17(2), 5-19. https://doi.org/10.1002/dir.10051
Kim, W. C., & Mauborgne, R. (2005a). Blue ocean Strategy: From theory to practice. California Management Review, 47(3), 103-123.
Kim, W. C., & Mauborgne, R. (2005b). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (1st ed.). Harvard Business Review Press. http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190/ref=sr_1_1?ie=UTF8&qid=1413005470&sr=8-1&keywords=blue+ocean+strategy
Kim, W. C., & Mauborgne, R. (2014, mayo). Blue Ocean Leadership. Hardvard Business Review, 92(5), 60-72.
Kinni, T. (2011). Be Our Guest. Disney Editions. http://www.amazon.com/Be-Our-Guest-Theodore-Kinni-ebook/dp/B006N47ZPK/ref=sr_1_1?ie=UTF8&qid=1390253582&sr=8-1&keywords=be+out+guest
Kotler, P., & Armstrong, G. (2012). Fundamentos De Marketing (1st Edition). Pearson.
Kotler, P., & Keller, K. (2011). Marketing Management (14th ed.). Prentice Hall. http://www.amazon.com/Marketing-Management-MyMarketingLab-Pearson-Package/dp/0132606224/ref=sr_1_2?ie=UTF8&qid=1390253667&sr=8-2&keywords=marketing+management+kotler+14th+edition
Lewis, E. E. S. (2015). Getting the Most Out of Business: Observations of the Application of the Scientific Method to Business Practice.
Marshall, A. (2009). Principles of Economics: Unabridged Eighth Edition.
McCarthy, E. J. (1960). Basic Marketing—A Managerial Approach.
McKinsey. (1970). Enduring Ideas: The 7-S Framework | McKinsey. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-7-s-framework
Mind Tools. (2020). PEST Analysis: Identifying Big Picture Opportunities and Threats. http://www.mindtools.com/pages/article/newTMC_09.htm
Mind Tools. (2020). Porter’s Value Chain: Understanding How Value is Created Within Organizations. http://www.mindtools.com/pages/article/newSTR_66.htm
Osterwalder, A. (2012, mayo 14). Osterwalder explaining the Business Model Canvas. https://www.youtube.com/watch?v=RzkdJiax6Tw
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (1st ed.). Wiley.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons.
Pono, M. (2018, agosto 15). Competitive Analysis: How To Conduct a Competitive Analysis. Myk Pono. https://www.mykpono.com/how-to-conduct-competitive-analysis/
Porter, M. E. (1996). What Is Strategy? Hardvard Business Review, November-December, 20.
Porter, M. E. (1998a). Competitive Advantage: Creating and Sustaining Superior Performance (1 edition). Free Press. https://www.amazon.com/Competitive-Advantage-Creating-Sustaining-Performance/dp/0684841460
Porter, M. E. (1998b). Competitive Strategy (1st ed.). Free Press. http://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487
Porter, M. E. (2004). The Value Chain. Institute For Strategy And Competitiveness – Harvard Business School. https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-value-chain.aspx
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review Press. http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1
Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (1st ed.). Crown Business. http://www.amazon.com/Lean-Startup-Innovation-Successful-Businesses-ebook/dp/B004J4XGN6/ref=sr_1_1?ie=UTF8&qid=1398011195&sr=8-1&keywords=lean+business
Rogers, E. M. (2003). Diffusion of Innovations, 5th Edition.