Introducción

Marcos de Planeación Estratégica

El presente artículo enlista los diferentes marcos de planeación estratégica que se usan en CLDM

Marcos de Planeación Estratégica

Introducción

En CLDM utilizamos los siguientes marcos de planificación estratégica de acuerdo a las necesidades del cliente.

Marcos de planeación estratégica

AIDA – Atención, Interés, Deseo, Acción – Proceso de Compra (Lewis, 2015)

Análisis Coste-Beneficio (Marshall, 2009)

Análisis FODA – Fortalezas, Debilidades, Oportunidades, Amenazas (Kotler & Armstrong, 2012; Kotler & Keller, 2011)

Análisis PEST – Factores políticos, económicos, sociales, tecnológicos, ambientales y legales y Herramienta de Mind Tools (Aguilar, 1967; Mind Tools, 2020)

Benchmarking («Benchmarking», 2020)

Cuadro de Mando Integral / Balance score card (Kaplan & Norton, 1992; J. Kim et al., 2003)

Curva de Adopción de Tecnología (Rogers, 2003)

Curva de Experiencia (Ghemawat, 1985)

Estrategia de océano azul (W. C. Kim & Mauborgne, 2005a, 2005b, 2014)

Gestología (Kinni, 2011)

Metodología Lean Startup (Ries, 2011)

Mezcla de marketing la 4P. (McCarthy, 1960)

McKinsey: Marco de gestión de las 7S (Jurevicius, 2014; McKinsey, 1970)

McKinsey Matriz de GE Análisis multi-factorial («GE Multifactoral Analysis», 2020)

Mapeo perceptual: marketing de marca (Dawar & Bagga, 2015)

Porter: Las cinco fuerzas, Fuerzas competitivas y la cadena de valor

 (Mind Tools, 2020; Porter, 1996, 1998b, 1998a, 2004, 2008)

Posicionamiento de producto y marketing (Aha!, 2020)

Strategyzer: Lienzo de modelo de negocios y Lienzo de propuesta de valor (Clark et al., 2012; Osterwalder, 2012; Osterwalder et al., 2014; Osterwalder & Pigneur, 2010)

Ventaja competitiva (Jurevicius, 2013; Pono, 2018)

Fuentes

Aguilar, F. J. (1967). Scanning the business environment. Macmillan. https://www.worldcat.org/title/scanning-the-business-environment/oclc/166317

Aha! (2020). Product Positioning Definition and Examples. https://www.aha.io/roadmapping/guide/product-strategy/what-is-product-positioning

Benchmarking. (2020). En Wikipedia. https://en.wikipedia.org/w/index.php?title=Benchmarking&oldid=977820107

Clark, T., Osterwalder, A., & Pigneur, Y. (2012). Business Model You: A One-Page Method For Reinventing Your Career (1st ed.). Wiley.

Dawar, N., & Bagga, C. K. (2015, junio 1). A Better Way to Map Brand Strategy. Harvard Business Review, June 2015. https://hbr.org/2015/06/a-better-way-to-map-brand-strategy

GE multifactoral analysis. (2020). En Wikipedia. https://en.wikipedia.org/w/index.php?title=GE_multifactoral_analysis&oldid=975218446

Ghemawat, P. (1985, marzo 1). Building Strategy on the Experience Curve. Harvard Business Review, March 1985. https://hbr.org/1985/03/building-strategy-on-the-experience-curve

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Jurevicius, O. (2014, agosto 19). How to Invest in a Great Portfolio with GE-McKinsey. Strategic Management Insight. https://www.strategicmanagementinsight.com/tools/ge-mckinsey-matrix.html

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Osterwalder, A. (2012, mayo 14). Osterwalder explaining the Business Model Canvas. https://www.youtube.com/watch?v=RzkdJiax6Tw

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Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons.

Pono, M. (2018, agosto 15). Competitive Analysis: How To Conduct a Competitive Analysis. Myk Pono. https://www.mykpono.com/how-to-conduct-competitive-analysis/

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Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (1st ed.). Crown Business. http://www.amazon.com/Lean-Startup-Innovation-Successful-Businesses-ebook/dp/B004J4XGN6/ref=sr_1_1?ie=UTF8&qid=1398011195&sr=8-1&keywords=lean+business

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